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Billboard advertising is considered to be among the most effective and
cheapest form of advertising. Consumers generally love
billboards specially the humorous and funny billboards.
A billboard is a large outdoor advertising structure (a billing
board), typically found in high traffic areas such as alongside busy
roads. Billboards present large advertisements to passing
pedestrians and drivers. Typically showing large, ostensibly witty
slogans, and distinctive visuals, billboards are highly visible in
the top designated market areas.
Bulletins are the largest, most impactful standard-size billboards.
Located primarily on major highways, expressways or principal
arterials, they command high-density consumer exposure (mostly to
vehicular traffic). Bulletins afford greatest visibility due not
only to their size, but because they allow creative "customizing"
through extensions and embellishments.
Posters are the other common form of billboard advertising, located
chiefly in commercial and industrial areas on primary and secondary
arterial roads. Posters are a smaller format than bulletins and are
viewed principally by residents and commuter traffic, with some
pedestrian exposure.
The Traffic Audit Bureau for Media Measurement Inc. (TAB) was
established in 1933 as a non-profit organization whose historical
mission has been to audit the circulation of out-of-home media in
the United States. TAB's role has expanded to lead and/or support
other major out of home industry research initiatives. Governed by a
tripartite board composed of advertisers, agencies and media
companies, the TAB acts an independent auditor for traffic
circulation in accordance to guidelines established by its Board of
Directors.
Similarly, in Canada, the Canadian Outdoor Measurement Bureau (COMB)
was formed in 1965 as a non-profit organization independently
operated by representatives composed of advertisers, advertising
agencies and members of the Canadian out-of-home advertising
industry. COMB is charged with the verification of traffic
circulation for the benefit of the industry and its users.
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Billboard
Advertising