The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
--Bill Cosby

Advertising is the most fun you can have with your clothes on.
--Jerry Della Femina

You can tell the ideals of a nation by its advertisements.
--Norman Douglas

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
--Peter F. Drucker

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.
--Dr. Charles Edwards

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
--Mark Edwards

How about this for a headline for tomorrow's paper? French fries.
--James French

That's the kind of ad I like, facts, facts, facts.
--Samuel Goldwyn

No agency is better than its account executives.
--Morris Hite

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
--Morris Hite

Several years before birth, advertise for a couple of parents belonging to long-lived families.
--Oliver Wendell Holmes

The right name is an advertisement in itself.
--Claude Hopkins

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
--Aldous Huxley

Promise, large promise, is the soul of an advertisement.
--Samuel Johnson

The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
--Samuel Johnson

Society drives people crazy with lust and calls it advertising.
--John Lahr

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
--Stephen B. Leacock

If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
--Jay Levinson

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
--Jay Levinson